UK bans export of advertising services to Russia – Research Live

UK – The Advertising Association (AA) has urged advertising and marketing businesses to end business with Russia after the UK government expanded sanctions against the country to include advertising services.

The government announced on Friday that in response to Russia’s annexation of four Ukrainian regions, it w…….

UK bans export of advertising services to Russia – Research Live

UK – The Advertising Association (AA) has urged advertising and marketing businesses to end business with Russia after the UK government expanded sanctions against the country to include advertising services.

The government announced on Friday that in response to Russia’s annexation of four Ukrainian regions, it w…….

UK bans export of advertising services to Russia – Research Live

UK – The Advertising Association (AA) has urged advertising and marketing businesses to end business with Russia after the UK government expanded sanctions against the country to include advertising services.

The government announced on Friday that in response to Russia’s annexation of four Ukrainian regions, it w…….

How Bots Corrupted Advertising – WIRED

When Aleksandr Zhukov went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the court, the then 41-year-old set up a company that promised to show online adverts to humans, but he instead placed those adverts on an elaborate network of fake websites where they were seen only by bots……..

AI answers a pressing need for digital advertising – Kantar UK Insights

You all know the story. Responding to shifts in consumer behaviour, advertisers are seeking to leverage the power of digital to build brands, drive traffic, and promote products. In 2022, it is expected that digital advertising will take over 60% of global ad spend, with digital video and social media advertising accounting for a substantial proportion of that spend. And di…….

AI answers a pressing need for digital advertising – Kantar UK Insights

You all know the story. Responding to shifts in consumer behaviour, advertisers are seeking to leverage the power of digital to build brands, drive traffic, and promote products. In 2022, it is expected that digital advertising will take over 60% of global ad spend, with digital video and social media advertising accounting for a substantial proportion of that spend. And di…….

FTC Evaluating Children’s Ability To Distinguish Digital Advertisements From Surrounding Content – Advertising, Marketing & Branding – United States – Mondaq

03 October 2022

Seyfarth Shaw LLP

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NS Rajan and Manisha Kapoor talk about advertising standards, prevention and digital advertising – afaqs!

A chat with the newly appointed ASCI chairman and the current CEO respectively.

The Advertising Standards Council of India (ASCI) recently announced the appointment of NS Rajan as its new chairman. Rajan is currently the director at August One Partners, and was the founder and managing director of PR company Ketchum Sampark. He takes over the position of chairman from Subhash Kamath, form…….

#WiM2022: Advertising rules – by all accounts – The Media Online

Advertising is essentially all about people and it is about more than influencing people’s buying behaviour with persuasive selling messages. And you learn a basic rule of advertising: people buy from people.

I am one of the twin girls born into a business family in Gqeberha. Newspapers were a part of our lives – not only were they prominently displayed in my pa…….

National Advertising Division (NAD) Expands Jurisdiction to Review of Advertising Portraying “Negative Harmful Social Stereotyping, Prejudice or Discrimination.” – Retail & Consumer Products Law Observer

In an expansion designed to bring its advertising review jurisdiction in line with those of international self-regulatory organizations and enforcers, the National Advertising Division (NAD) has expanded its review authority so that it not only covers the truth and accuracy of national advertising, but also advertising that portrays “negative harmful social stereotyping, prejudice or discri…….