Automotive produced In all probability the most worldwide agency billings of any sector in September, overtaking FMCG which has dominated the previous two months, knowledge from Advertising campaign’s Promoting Intelligence system reveals.
Omnicom’s current account wins contributed closely to The complete $1.9 billion automotive billings for the month. It not solely picked up luxurious automotive mannequin Mercedes-Benz – worth $800 million, However in addition retained its mother or father agency Daimler, worth $950 million.
FMCG and prescription medicine & healthautomotivee additionally had A strong month in September with billings reaching $1.3 billion and $997 million respectively, Based mostly on the AI system, which produces figures in partnership with R3.
FMCG has been Definitely one of many prime three sectors To current The very biggest month-to-month billings a quantity of events all by way of this yr, whereas That is the primary event prescription medicine & healthautomotivee and automotive have reached this place.
Automotive new enterprise was comparatively sluggish final September, completeling $103.7 million – which means billings are round 18 events greater this yr, having enhanced by Higher than $1.7 billion.
Meanwhereas, FMCG noticed an 83% enhance from $684.8 million the yr earlier than, and prescription medicine & healthautomotivee an 806% rise from $110 million in September 2020.
Media critiques created In all probability the most exercise throughout two of the three prime sectors in September 2021.
FMCG’s $1.3 billion Of latest enterprise was largely made up of media wins – accounting for 75% ($936.1 million) of complete billings whereas prescription medicine & healthautomotivee’s media critiques contributed to 92% ($913.8 million) of all billings for the sector.
For automotive, media And inventive have been Almost equal, with $959.6 million and $955.8 million respectively.
Ferrero invests in media throughout the globe
Omnicom’s current success in winnning the Mercedes-Benz account helped velocity up the billings for the automotive sector in September. The posh automotive mannequin put $800 million in the direction of inventive adspend.
The agency additionally retained the mannequin’s mother or father agency, Daimler, for $950 million on the media facet.
The two most profitable account strikes for FMCG in September have been each Ferrero media pitches.
Dentsu’s iProspect gained the EMEA/Americas account for the confectionary agency, worth $306 million.
While additionally retaining China, Publicis Media expanded its remit with Ferrero after worthwhile Italy – the mannequin’s house market, for $173.3 million.
Alongfacet this, The agency additionally allotted adspend To various completely different enterprisees throughout North America and Asia-Pacific, with complete billings reaching $73.4 million.
Meanwhereas, WPP’s MediaCom scored The very biggest worth account Inside the prescription medicine & healthautomotivee sector after Bayer spent $800 million with the agency throughout numerous areas.
Source: https://www.campaignasia.com/article/automotive-sector-accounts-for-bulk-of-new-business/474268