SINGAPORE – Communications students from Nanyang Technological University (NTU) beat about 150 other teams in an international advertising competition using their data analysis skills.
The winning team – comprising Year 4 students Nurfatin I’llyya Abdul Rahim, Janessa Tan and Tiffany Chee – took home US$1,000 (S$1,360), and also claimed the Data Driven award for the best use and collection of data in their pitch.
The Digital Marketing Competition is open to university students around the world. They have to create and pitch a marketing strategy for a real client – United States-based weight loss company Wondr Health.
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