Programmatic Advertising Global Market Report 2022 – Market Size, Trends, And Forecast 2022-2026
The Business Research Company’s Programmatic Advertising Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026
LONDON, GREATER LONDON, UK, September 15, 2022 /EINPresswire.com/ — According to ‘Programmatic Advertising Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026’ published by The Business Research Company, the programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%. As per the programmatic advertising market overview, the increasing growth of the mobile industry is expected to significantly contribute to the growth of the market.
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The programmatic advertising global market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use automated technology for buying and selling advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.
Global Programmatic Advertising Market Trends
According to the programmatic advertising industry analysis, technological advancement is a key trend gaining popularity in the market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science, in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing the manual processes, data silos, and inefficiency.
Global Programmatic Advertising Market Segments
The global programmatic advertising market is segmented:
By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
By Device: Mobile, Desktop
By Enterprise Size: SMBs, Large Enterprises
By End User: Education, Media and Entertainment, Retail, Travel
By Geography: The global programmatic advertising market research report is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America accounts for the largest share.
Read more on the global programmatic advertising market report here
https://www.thebusinessresearchcompany.com/report/programmatic-advertising-global-market-report
Programmatic Advertising Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides programmatic advertising market overviews, analyzes and forecasts market size and growth for the global programmatic advertising market, programmatic advertising global market share, programmatic advertising market segments and geographies, programmatic advertising global market players, programmatic advertising market leading competitor revenues, profiles and market shares. The programmatic advertising global market report identifies top countries and segments for opportunities and strategies based on market trends and key competitors’ approaches.
TBRC’s Programmatic Advertising Global Market Report 2022 includes information on the following:
Data Segmentations: Market Size, Global, By Region and Country, Historic and Forecast, and Growth Rates for 60 Geographies
Key Market Players: Adobe, AdReady, AdRoll, Magnite Inc, Baidu Inc, Basis Technologies, Choozle, DoubleClick, Tencent Holdings Ltd, Yahoo, Google, DataXu, AOL, Amazon.com Inc, Outbrain, Media.net, and Microsoft.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
And so much more.
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About The Business Research Company
The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.
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