I am writing today to let you know we are launching advertisements across The Athletic website and app, and I wanted to explain why and what it means for you.
The Athletic has a large and talented newsroom — with more than 400 full-time writers, editors and producers — that enables us to provide insightful, differentiated and timely coverage to our subscribers about their favorite teams and leagues around the world.
The introduction of high-quality advertising should feel seamless and will allow us to invest further in this world-class sports journalism. And we’ve been deliberate about creating a premium and relevant advertising experience for our subscribers.
Rest assured that the integration of advertising has no impact on our journalism. Independent journalism will always sit at the core of who we are at The Athletic.
As always, we value our community and consider your voice to be vitally important. For any questions, please reference our FAQ page or reach out to us via theathletic.com/contact-support.
Thank you for your continued support,
David Perpich, Publisher of The Athletic