Reed, who joined L’Oréal in August 2020 from Publicis Groupe, is an agency veteran who’s helping steer one of Ad Age’s recently named marketers of the year through the loss of cookies and the turbulence the pandemic has brought to the beauty industry.
While L’Oréal has shifted its media largely to digital, Reed also sees people suffering “screen fatigue,” bringing new value to print, events and audio. She joins Ad Age Remotely to talk about where she sees promise and pitfalls in modern media.